CAC
CostCustomer Acquisition Cost
How much does each new customer cost you?
Total S&M Spend ÷ New Customers
Understanding your CAC is fundamental to building a sustainable revenue engine. Target: LTV:CAC ratio of at least 3:1.
Input Parameters
Results
Your CAC
$0
per customer
Interpretation
Enter your values to see the interpretation
Total Spend
$0
Customers
0
Next Steps
- • Calculate your LTV to determine LTV:CAC ratio
- • Aim for LTV:CAC ratio of at least 3:1
- • Track CAC payback period (should be < 12 months)
Fill in the parameters and click Calculate to see your CAC