CAC Payback Period
How long until you recover acquisition costs
From Revenue Architecture
CAC Payback = CAC ÷ (MRR × Gross Margin%)
CAC Payback Period measures how many months it takes to recover the cost of acquiring a customer. According to Revenue Architecture, a payback period under 12 months is healthy for most SaaS businesses. Under 5 months is excellent. The faster the payback, the more efficiently your capital works.
Input Parameters
Results
CAC Payback Period
0
months
Time to recover acquisition cost
CAC
$0
MRR
$0
Margin
0%
Interpretation
Enter your values to see the interpretation
Payback Benchmarks
< 5 months
Excellent
5 - 12 months
Good
12 - 18 months
Moderate
> 18 months
Long
Ways to Improve
- • Calculate your metrics to see recommendations
Fill in your metrics to calculate payback period