Revenue Architecture Frameworks
Master the proven methodologies from Revenue Architecture. These frameworks power the world's fastest-growing B2B companies.
The Bow Tie Model
The foundational customer journey framework. Maps the complete lifecycle from first touch to expansion.
SPICED Methodology
Modern qualification framework for revenue teams. Replaces outdated BANT with value-focused discovery.
T2D3 Growth Model
The gold standard path to $100M ARR. Triple, triple, double, double, double over 5 years.
Revenue Formula
The fundamental equation: Leads × Conversion × ACV. Understand the three levers of revenue growth.
How to Apply These Frameworks
1. Learn
Read through each framework to understand the concepts, terminology, and strategic thinking behind Revenue Architecture.
2. Calculate
Use the linked calculators to measure your current performance against the benchmarks and best practices.
3. Optimize
Apply the insights to improve your revenue operations. Test changes and track improvements over time.
Recommended Learning Path
About Revenue Architecture
All frameworks and calculators in this playground are based on Revenue Architecture by Jacco van der Kooij and the Winning by Design methodology.
The book provides a scientific, data-driven approach to building predictable revenue engines. It's used by thousands of revenue teams worldwide to optimize their go-to-market strategies.